Equity Mining for Dealerships: Finding Buyers Already in Your Database
TL;DR — Quick Summary Equity mining scans your DMS and CRM for customers who now owe less than their vehicle is worth, surfacing warm upgrade candidates without any ad spend. A typical equity scan on a database of 3,000–5,000 owners returns 150–400 positive-equity matches per month, depending on portfolio age and rate environment. Rising interest […]